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Amazon records biggest ever Thanksgiving shopping weekend By Reuters

© Reuters. FILE PHOTO: The Amazon logo is seen outside its JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020. REUTERS/Brendan McDermid/File Photo

(Reuters) – Amazon.com Inc (NASDAQ:) said on Wednesday it recorded its biggest ever Thanksgiving weekend this year as shoppers, undeterred by inflation, scooped up everything from New Balance sneakers to Nintendo Switch (NYSE:) gaming consoles.

Fire TV Sticks, AirPods and Champion clothing were among the top-selling items, Amazon said.

The National Retail Federation said on Tuesday a record number of 196.7 million people shopped during the five-day period from Thanksgiving through Cyber Monday, while Adobe (NASDAQ:) Analytics said Cyber Monday sales rose to $11.3 billion, making it the biggest U.S. online shopping day in history.

Amazon in October hosted a second Prime Day-like event offering steep holiday discounts, while rivals ranging from Walmart (NYSE:) Inc to Best Buy Co Inc (NYSE:) also launched their own sales events to lure shoppers.

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