Human. A sound that conveys the emotion, texture and organic imperfection of humanity.
Connected. A sound with musical gestures like melody, harmony and modulation that reflect the idea of connecting interests, people and cultures.
Expressive. A sound with dynamic textures and bright melodies, ranging from small to large, close to far and intimate to bold.
Story-driven. A sound that, even though it’s short, gives a sense of a narrative arc, with a clear beginning and end.