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Instagram starts testing a home feed without a shopping tab


The Instagram camera icon on a pink, blue and black background
Illustration by Alex Castro / The Verge

Instagram is testing home feeds without a shopping tab, marking a shift in how the platform treats e-commerce.

Some Instagram users (including some of us here at The Verge) have noted in recent days that the shopping tab, previously on the bottom navigation bar, has been replaced with a notifications tab. Shopping, meanwhile, has been moved to a second menu, buried among options like settings and saved posts.

Meta spokesperson Anne Yeh confirmed the changes as part of a limited test.

“As part of our continued work to simplify your Instagram experience, we are testing a few changes to the main navigation bar at the bottom of the app with a small number of people,” Yeh says.

Moving the tab is a conscious decision on the part of Instagram…

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