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Netflix password-sharing crackdown will roll out globally in ‘early 2023’ — and here’s how it could work


Netflix plans to crack down on password sharing beginning in 2023. After giving users the ability to transfer their profiles to new accounts last week, the streamer says it will start letting subscribers create sub-accounts starting next year in line with its plans to “monetize account sharing” more widely.

This is part of Netflix’s earning results today, which says the company added 2.4 million subscribers this quarter as the streaming service looks to launch its ad-supported tier next month and clamp down on password sharing. The streamer says it has grown by 104,000 paid subscribers in the US and Canada over the last three months, up from 73,000 in the same period last year, and says it remains committed to the “bingeable release model.”

It also tried out a way for users in Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic to buy additional “homes” for accounts located outside of the subscriber’s primary household. More recently, Netflix widely introduced a Profile Transfer tool that lets users easily transfer their personalized recommendations, viewing history, My List, saved games, and other settings to a new account after testing it in other countries. Last month, a report from Rest of World revealed frustration from users subject to the tests in Latin America.

The streaming giant announced last week that it’s rolling out its $6.99 / month ad-supported tier, called Basic, on November 3rd in the US, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK. Netflix is partnering with Microsoft to serve ads to users and says they’ll last anywhere from 15 to 30 seconds. This new tier doesn’t give subscribers access to Netflix’s whole library due to licensing restrictions, however. Basic subscribers also can’t download anything on their devices and can only view content in HD. The company’s ad-supported tier notably arrives before Disney Plus’, which is set to go live on December 8th.

Disclosure: The Verge recently produced a series with Netflix.



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