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Puma CEO Gulden to become new Adidas CEO

© Reuters. FILE PHOTO: Bjorn Gulden, chief executive officer of PUMA, attends the red carpet before the Fenty PUMA by Rihanna Fall/Winter 2016 collection show during New York Fashion Week in New York, February 12, 2016. REUTERS/Eduardo Munoz

BERLIN (Reuters) – Outgoing Puma chief executive Bjorn Gulden is set to become the new head of the German sportswear maker’s competitor Adidas (OTC:) at the end of the year, Germany’s manager magazin reported on Friday, citing company sources.

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