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Vitamin-Powered Haircare is finally HERE


I feel emotional writing this! Today marks something very special as we launch our natural, vitamin-powered topical Haircare Range! I really can’t believe this is happening. I remember the day we started this project, almost three years ago, and it’s something you have been asking for since day one…now here we finally are! What a journey it has been.

The truth is, I always struggled to find the balance between natural haircare and products that were designed for high performance. I wanted to create a topical range that delivered both, to support you all further on your hair journeys.

I started working with our scientist and leading hair biochemist, Annabelle, to create a shampoo and conditioner that starred our much-loved vitamins as the hero active ingredients. Not only that – it would be a natural haircare revolution! Pure formulas that are free from nasties, yet are science-focused and deliver results.

I’m so proud of what we are launching today! The 2-Step Vitamin Haircare System features the Purifying Vitamin Shampoo and Nourishing Vitamin Conditioner. Every bit of attention to detail has gone into these formulations. We put in all the good stuff and left out the rest – it’s 100% free from parabens, sulfates and synthetic fragrances, and is also 100% vegan and not tested on animals.

The shampoo is truly a clean innovation for scalp and hair, formulated to gently foam into a good lather (something I could never find in a natural shampoo!), cleanse and purify, whilst revitalising, replenishing and building shine. Next, the luxurious cream conditioner complements it perfectly. It’s ultra-hydrating and repairing, plus uses an advanced nutrient molecule delivery system to deeply infuse hair and scalp with restorative and shine-enhancing actives. Plus, this conditioner detangles and softens the hair – another gamechanger for natural haircare.

Along with Annabelle, I developed our signature JSH Miracle Hair Complex™, which is infused into both products. It contains 7 science-backed vitamins, nutrients and botanicals for a healthy scalp and silky, smooth, vital hair. Our bespoke blend infuses a carefully curated combination of Vegan Keratin, Pro-Vitamin B5, Vitamin C, Calendula, Avocado Oil, Vitamin E and Frankincense.

As experts in the ingestible haircare space, you have seen my passion for supplements made with vitamins. I just hope you FEEL the passion and care that has gone into this topical haircare range, designed to truly nourish your scalp and transform your hair from root to tip.

I’ve been trialing it myself for a while now and my hair has honestly never been better. I am so excited for you to experience this too!

Love Jess xo



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